Digital Marketing is the advertisement of your product through the digital channel. Digital channel includes channels such as Social Media, Email marketing, Search Engines and websites etc.

Digital marketer generates leads for businesses and builds brands by increasing online presence, using digital channels like Google AdWords, Search Engine Optimisation (SEO) and Social Media Marketing (Facebook marketing, Twitter, Instagram, etc.)

In today’s digital world, companies who don’t use digital marketing will suffer more than companies who use digital marketing. Digital marketing can help your business reach targeted audience and increase brand awareness

It can take anywhere from a few weeks to a few months to see the results of digital marketing. You need to be consistent with the digital marketing efforts for at least 6 to 12 months to see tangible results.

Digital marketing agencies provide various services. Some of them are:

• Search Engine Optimisation
• Pay Per Click
• Social Media Optimization
• Social Media Marketing
• Online Reputation Management
• Email Marketing

Digital Marketingis a way to showcase your products and services through the digital channel. The main advantage of digital marketing service is that a targeted audience can be reached in a cost-effective and measurable way.

Digital marketing agencies can help in reaching a huge audience in a cost effective way. For a small business, an effective digital marketing strategy can have an enormous impact. Digital marketers make use of effective channels like social media marketing, search engine optimisation, email marketing, remarketing, etc., for branding purposes.

• Make a social media marketing plan
• Research for your product or service
• Analyse the behaviour of your audience
• Post the content related to the need of the customer
• Make frequent post to engage your customers
• Take help of paid campaigns to increase the reach of your brand